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表参道に新しくオープンしたカフェ「allée (アレ)」のイメージブランディング/各種制作を担当。
「上質を愉しむ、大人のとっておき。」というコンセプト作りから、ムービー・スチール撮影、什器の選定からメニューやWEBデザイン、広報戦略のご提案など広範囲に渡るディレクションを行った。
陰影とアンダーなトーンをベースとし、大人で落ち着いたイメージを訴求することで、クラシカル過ぎないモダンな空間でありつつも、毎日通えるような場所づくりを目指しているビジョンを具現化させようと試みている。
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